As anyone who’s worked in real estate can tell you, one of the most important aspects of the job is branding. Branding is incredibly crucial for real estate agents at any point of their real estate career, often making the difference between a successful business that takes off quickly and a real estate career that never really goes anywhere. Yes, if you’re a realtor you’d best have a solid branding strategy under your belt.
There are a lot of different ways to build your personal brand. One great way is to work on your personal presentation, carefully curating your apparel, accessories and other personal effects to appear as professional as possible. You can also work on your demeanor and disposition, making sure that clients and colleagues alike perceive you in a way that is as professional as you can possibly achieve.
No matter how much time you put into tailoring your appearance and demeanor, you’re going to need to look to other options when it comes to actually disseminating your brand. Having a brand is only worth so much if you don’t have a platform, either a conventional one or one that resides online. So what can you use to get your brand out there, and what will it take to set your brand apart from those of your competitors? Let’s find out!
Real estate branding on social media
Now, if you aren’t familiar with social media, there’s a good chance you might be a bit skeptical about the merits of this type of branding. “Isn’t social media just a way to kill time while you passively vegetate on the couch?” you might ponder. The answer to that question is a resounding no! While you certainly can use social media in this way, you’d probably be better off using it to market your brand.
You see, social media can actually be of great use for tasks that don’t involve posting food pictures or scrolling through your weird uncle’s vaguely racist Facebook posts. As a real estate agent, you can benefit greatly from using it to spread your brand and get your name out there, often costing you far less than it would if using conventional marketing instead.
In today’s article, we’re going to take a look at some of the best ways to market yourself and your brand using social media. Some of these are easy to implement, some are a little bit more tricky. Some cost nothing, others will cost you a pretty penny but are well worth the time and effort. Let’s jump into it!
How to use social media for branding
Now that you’re in the know as to what social media can be used for in real estate marketing, it’s time to take a look at how. While it takes a bit of savvy to use this marketing tool effectively, it’s actually a lot easier than you might think it is. Now, let’s take a look at what it will take to disseminate your brand using social media!
Create a page for your business
As you may or may not know, the first step towards using social media to get your name and brand in the public eye is to create a professional profile on the most popular social media platforms. Usually this means signing up for your platforms of choice, adding your name, contact information and location and a professional picture.
In addition to a profile photo and your contact information, you’ll also want to add a bio. This is simply a short and concise text that describes who you are, giving potential clients and colleagues the opportunity to get to know you. Writing a bio is easier than you might think, but if you can’t seem to come up with anything you can hire a professional writer. We’ll touch on that one later!
After you’ve added all the aforementioned content to your profile, you’ll want to share your social media information on your website, print ads and business cards. By doing so, you’ll be pointing every client that comes across these materials towards your coherent, streamlined and efficient social media branding!
Hire professionals to produce premium content
While setting up your social media pages is certainly a step in the right direction, it’s far from the only thing you’ll need to do if you want to fully utilize the potential branding power of social media. If you want to do that, you’re going to need to consistently and reliably put out high quality, engaging content. You can do this yourself, but you’re a busy realtor; why not hire a professional instead?
Professional social media content creators of this sort generally fall into two different categories: content writers and photo-video professionals. Photo video professionals are usually the more expensive of the two, but can be incredibly effective in helping you present a well coordinated and impressive image to the public.
Considering how expensive photo-video professionals are, the next best option is a professional content writer. With the help of one of these skilled professionals, you can have an impressive bio written, post a steady stream of engaging and entertaining status updates and much, much more. For the money, a professional content writer is a great investment!
Consider promoting your page
Of course, premium content and a tidy profile will only get you so far; no matter how clean, professional and on-brand your social media is, there’s a limit to how much reach you can attain organically. If you want to really start powering up your brand using social media, you’re going to have to start promoting your social media.
For the most part, this involves paying the social media platform a certain amount of money to promote your page, posts or website. If you choose to go this route, your social media page will be shown to everyone you choose to target, regardless whether or not they follow you. It’s similar to pay-per-click advertising on search engines, only the target audience is a lot more specific.
How specific, you ask? Well, most social media platforms provide advertisers to narrow down their target demographic to an almost alarming degree based on a number of characteristics and prerequisites. For real estate agents, this means disseminating your brand to the users that you believe to be most likely to contract your services!
While some might argue that the old ways are always best, sometimes they’re just… well, wrong. In the branding debate, social media is almost always the superior and more budget friendly option compared to conventional marketing materials. We hope that we’ve inspired you to get your brand out there!