Approximately six billion email accounts are in use throughout the globe. It’s difficult for marketers to tell which emails are legitimate and which aren’t since most individuals have many email addresses, many of which are temporary, inactive, or forgotten. Here, email verification comes in.
Astonishing growth is taking place in email marketing. With segmentation and customization, businesses may expect a higher return on investment than the current ROI of £42 for every £1 invested. Increasingly, people are concerned about the security of their personal data as the value of such information grows in the public eye. People are increasingly using disposable email addresses to manage who may access their inboxes, and there is a rise in this kind of email usage.
Online scams are also on the increase. False email addresses, stolen email addresses, and disposable email addresses are all tools used by scammers to steal money and then vanish.
Real email addresses are found, contact information is cleaned up, and defense against email fraud is put in place with the help of an email verification service. It’s a useful tool for organizations that need to keep secure, compliant, and in contact.
To learn how to utilize email verification to boost your email marketing campaigns and keep your online company secure, keep reading this post.
When it comes to verifying a user’s email address, what is it, and how does it work?
Checking an email address’s status is known as email verification. To put it another way, it’s a test to examine whether an email inbox exists and is ready to accept messages.
Organizations benefit from email verification because it clarifies data. Businesses can now more accurately assess the effectiveness of email marketing initiatives, thanks to this.
Email verification comes in two forms:
- On-demand: Cleaning an address book on a regular basis is one illustration of this.
- Real-time: This is done through an API, as and when data is put into a system in real-time.
Many companies employ a mix of the two to ensure the accuracy of fresh data and the regular cleaning of older data.
A link between the program that sends an email and the mail server is used to carry out the procedure. Using basic codes, the mail server generates status codes for each email address it checks to determine whether or not the address is genuine and whether or not the inbox can accept messages.
The first step in email verification is to verify the email’s syntax. Email addresses must begin with “@” and conclude with a.domain. Only after confirming that the email address you’ve entered is legitimate will your verification solution go into more depth. In order to verify that a domain is legitimate and that a mail server exists, DNS records are examined. It is possible to ban mail servers that have been set up in a fraudulent manner, putting email users in danger of spam and assaults.
In the beginning, these basic tests detect any email addresses that are most likely to a hard bounce. The next step is to contact the mail server to see whether the inbox linked with the email address in question is now empty. To understand the findings, you’ll need an SMTP response that’s written correctly.