Can you recall over how many times have you heard the phrase “unprecedented times” in the last couple of months? Be it social media posts, website blogs, or real-life conversations, this phrase has stuck to our tongues and then to our minds.
Well, the truth is that we are living in unprecedented yet uncertain times where predictinguntilwhen the pandemicwilllast is a much bigger question. In the meanwhile, we are we going to encounterthe madly used phrase.
Nevertheless, this phrase has become a common marketing buzzword since the marketers are finding it hard to find ways to connect to their customers. Marketing is something that goes on, with or without the pandemic. This marketing game involves constantly trying to keep in touch with your existing customers and those that have the potential to become your customers with smooth marketing tactics.
The pandemic has brought great difficulties in every sphere of life. Similarly, marketing industry has been rocked as well. The marketers with restrictions to promote their brand have been struggling in performing their tasks working from home. In the United States, high-speed internet providers like Spectrum with their internet packages have made it a little easy for marketers to perform their duties for brands they are associated with.
However, having an internet connection that helps you stay connected to the world online isn’t enough to have a bond with customers. The need to have the right marketing approach is essential for most of the brands suffering to keep their brand identity stable in these times.
Learn how brands can go through these times by keeping a bond with your customers:
Be Generous and Help
In times when people around you are going through unspeakable difficulties, coming out as a generous and powerful brand can bring good things to you. Of course, brands are going through their fair share of economic and financial difficulties due to pandemic still having an upper hand.Their customers and people around them can bring benefits in ways they did not imagine.
Take the example of Netflix for inducingsome inspiration. Netflix produced several educational documentaries for free to watch on YouTube. Not only YouTube, but Spectrum internet provided free internet service to households with students for 60 days to make their online educational journey easy. In addition, Spectrum packages are making the cable TVentertainment accessible as well.
Similarly, you can bring something good to the table which will be appreciated by your customers and among your target audience.
Study of Consumer Behavior
Consumer behaviors change with time. Especially with the pandemic, consumer behavior has evolvedrapidly and dramatically.
Millions of people are working from home, buying from home and are simply spending each second of the day at home. As a result of staying at home, the increase in internet usage was observed. Not only that, but people sitting in their homes also started searching for products online more than ever.
Brands that understood what the consumers are looking for lately have altered their services to satisfy the needs of their consumers. For instance, the big eCommerce retailers like Amazon understood how its customers have fear of getting infected by COVID-19.The company started providing contactless delivery and even delivery from robots.
Make Business Effortless and Easy
Most of the industries areswampedwith inbound calls, emails, and even chats. The customer has questions about products and brand services more than ever. In the times of coronavirus, people are trying to make sure that whatever they are purchasing should not cause them any kind of hindrance but only benefit in all aspects.
Therefore, make sure that as a brand you are always on top of your game when it comes to being alert for customers. Make sure that you have all the needed essentials to make your customers updated about your products and services at all platforms.
Be it call, messages, chats, or even emails you should always have a quick response to your customer queries.
One of the greatest marketing philosophies is to be empathetic with your customers. In times like these, when the world is collapsing and every individual is fighting his/her own battle, the brands that are empathic with theircustomers will come out like a light in the dark tunnel.
Once you develop empathy for your customers, you will eventually have ideas that are more favorable to build relationships with your customers rather than dwelling on their misery and making money out of it.
Do not enforce marketing campaigns that are a risk to your audience’s health and bring difficulties in the current circumstances.
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