Crypto SEO is one of the most important aspects of running a blockchain company – if not the most. SEO stands for Search Engine Optimization and is the process of ensuring that Google can find, list, and rank your pages for certain keywords.
When executed well, crypto SEO can boost the traffic that comes to your website, improve your Google ranking, and increase your brand awareness and authenticity. It’s a powerful way of ensuring that people take note of your blockchain company and listen to what you have to say.
That said, the crypto SEO strategy that your blockchain company will follow will be slightly different depending on your goals. When working within the crypto community, there are a few steps to follow to optimize your website. These are:
1. Make a list of long-tail keywords based on your website’s goals
2. Set up a blog
3. Create content on a consistent scale that uses your keywords
4. On-Page crypto SEO
5. Off-Page crypto SEO and link building
Let’s take a look at each of these in turn.
Long-tail Keywords and Keyword Research
A keyword is a word or small phrase that summarizes what the content on a page is about. Google uses keywords to accurately suggest results when someone types in a question.
By using a free tool like Google Keyword Planner, you’ll be able to type in a keyword (like cryptocurrency) and see a whole host of related keywords.
You should aim to find keywords that have medium or low competition with a large search volume. That’ll be the sweet spot where you’ll be able to rank for the keywords without having to wait for years.
Doing this will allow you to generate a list of keywords and variations of keywords that you can then use for your blog content.
Let’s say you focus on crypto SEO content. The following keyword long-tail variations could be applicable for blog titles:
- Crypto SEO Strategy
- Crypto SEO Link building
- Crypto SEO services
By containing a central keyword that relates to your business and then using long-tail variations, you’ll find lots of things to write about!
Set Up a Blog
Websites that have a blog generate 55% more traffic than those that don’t. By creating a designated space on your site to upload your articles, you’ll be doing yourself a great favor.
What’s more, people love free content. By providing well-researched and well-written content about a subject you’re knowledgeable about, you’ll be able to build up your user base. Considering your blog is on the same site as your IDO project, this will also bring more traffic to your project.
By using the long-tail keywords you found, you’ll then be able to begin producing effective content for your blog.
Keep your posts as detail-orientated as possible, fill them with facts and useful tidbits for users.
If you can, try to stick to a schedule with your posts. If users know when to expect content, they’re more likely to come back and read whenever you post something new.
On-Page Crypto SEO
Once you’ve written an article, you then need to apply crypto on-page SEO. This is the process of ensuring the page is optimized. You’ll need to do the following things:
- Include your keyword throughout the post, as well in some H3 and H2 titles
- Ensure your text is a good length (1000+ words) and is easy to read (keep paragraphs short)
- Optimize your meta description
- Optimize and condense images
- Include a table of contents
- Internally link between your contents
- Include your keyword in the slug URL
Off-Page Crypto SEO and Link Building
The final thing you need to consider when writing crypto SEO content is off-page crypto SEO. These are practices like:
- Link building (getting other websites to link to your content
- Digital public relations
- Guest posting
- Doing interviews and appearing on podcasts
Off-page SEO is about making sure that other sites on the internet see and link to your content. The more backlinks you get, the stronger your domain authority ranking will be.
GuerrillaBuzz has calculated a strong correlation between backlinks to a website and the amount their IDO projects raised, so be sure to pay attention of off-page crypto SEO.
Crypto SEO is a vast and rich field. Both on-page and off-page crypto SEO have their vital aspects and their own challenges.
By following these five steps, you’ll have gone from having no content at all to having a well-optimized flow of continual content. Doing this will boost the amount of traffic to your website, build your brand authority, and ensure you gain more funding for your IDO project.