Right from social media campaigns to TV advertisements, promotion and marketing options are endless. However, not all strategies are created equal. Often marketers come across tactics that are excellent for reaching their precise target audience but may compel them to spend a lot of resources and precious time. It could be a waste of money and time as they often target a broader spectrum of people. Not all of them have any intentions of becoming their customers. There are still other tactics that carry exorbitant price tags without any impressive outcomes. According to experts at Entrepreneur, in this hi-paced technology-oriented era, people are mostly talking about marketing and advertising over mobile and online. However, often old-fashioned or traditional signs could prove to be the most efficient for grabbing customer attention.
Fortunately, yard signs are still very effective and successful advertising tools, capable of grabbing instant audience attention. Often someone interested in buying a home drives past a property and comes across a ‘for sale’ yard sign. He would at once stop his car and try to look for details. ‘For sale’ yard signs help in generating inquiries about your home.
Chief Types of Yard Signs
‘For Sale by Owner’ Yard Signs: Sellers, who are trying to sell without any representation, often do not wish to spend substantial money on signage. Often a relatively cheaper sign would prove to be beneficial for the seller as the buyer may wrongly assume that the seller is desperately trying to sell off his property and the buyer should be getting a fantastic deal. Most of the yard signs are plastic or metal. They are secured firmly to the ground with the help of wires and stakes.
Real Estate Agent Yard ‘For Sale’ Signs: These are basically of two types. There are smaller signs with robust stakes to secure them firmly to the ground and there are larger sign panels that are supposed to hang freely from a signpost. These signs are usually metal, wood, and plastic.
Placement of ‘For Sale’ Yard Signs
Yard sale signs are most effective when placed strategically. Make sure that it is easily visible to the passersby on the street. It is a good idea to avoid placing your yard sign where there are telephone poles, trees, or parked cars. It is relatively less intrusive if you place the yard sign close to the sidewalk instead of placing it near your home. In case your home is situated near a corner, it is a good idea to install a yard sign on each street for grabbing the attention of drivers and passersby coming from both directions.
Benefits of Yard Signs
Yard Signs Are Weather-Resistant and Durable: Yard signs are known for their longevity. Their colors are vibrant and long-lasting. They are resistant to harsh weather elements like downpours, strong winds, and even snow.
Yard Signs Are Relatively Cheaper: They are not very expensive and are best for people with budgetary constraints like an NGO or church. They are best for making a profound impact.
People Always Read Your Yard Signs: Nobody goes past a sign without reading it. You are bound to notice a yard sale sign. They are generally in vibrant colors and have bold lettering so; they are eye-catching enough to spark curiosity.
Yard signs are still a popular and effective form of advertising. You may invest in a professionally created yard sale sign made from eco-friendly and sustainable materials.